We have had the privilege of representing Caterpillar Dealers for over a decade, our team is passionate about the brand and knows what it takes to move the needle.

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Your Marketing Machine

Snapshot is a strategic marketing agency that specializes in driving results where it counts: your bottom line.

Who cares about marketing unless it’s moving the needle towards achieving your company’s growth goals? To us, it’s about connecting you with your potential and current customers throughout their paths to purchase in a seamless and intentional way.

Everything we do has enabled us to become an extension of our clients’ teams across strategy, creative, and execution. From creating automated marketing touchpoints to developing your annual marketing plans, we offer solutions that are a perfect complement to your organization.

Our leadership has 30+ years of experience. Whether we’re supporting your marketing team or navigating your executive leadership’s annual goals, we have the passion and drive it takes to move your business forward.

What We Do

Work that gains traction and drives results.

We get it. You're busy. From huge, overwhelming initiatives to tactical marketing needs, we’ve got you covered. Looking for a boost in Aftermarket growth? Strategies to successfully execute M&SE programs? We have the resources and Caterpillar experience tailored to fit your budget and make your life EASY(er).

Learn More About How We Can Help By Clicking Through:

A Purposeful Approach

Whether it’s achieving your goals for Marketing & Sales Excellence, or crafting your annual Marketing Plans, Snapshot’s team of SME’s is your strategic partner in simplifying this process.


Our strategic discovery process allows us the opportunity to unravel the business objectives, challenges and opportunities; understand the desired audience and competitive landscape, and ultimately define what tactics are needed to achieve the outcomes we need to achieve.


What we do:

  • Identify & Align Goals w/ Corporate Strategy
  • Develop Tactics & Implementation Plan
  • Provide Your Roadmap To Success
  • Execute Based On Internal Capabilities
  • Support Your Efforts As Needed

Driving the Business

From Aftermarket and PINs growth to NPIs and ongoing Recruitment, we offer cost-effective solutions that work to make an impact on your ROI. Our team of SME’s will work with you to define and execute across various tactics tailored to your business priorities, and budget. So whether the need is to generate hundreds of thousands in MRR, automate hundreds of hours in external and internal processes, build awareness or drive foot traffic to a new or underperforming branch, we have done it all. How? Check out some of our case studies.


What we do:

  • Campaign strategy, creative & execution
  • Paid media management (Search, Display, Social, Geofencing, YouTube, Pre-Roll, etc.)
  • Organic social media management
  • Email marketing & nurture campaigns
  • SEO / SEM
  • Ongoing optimization, reporting & analytics
  • Custom dashboards built providing real-time reporting on all campaign/platforms


In a digital marketing landscape more cluttered than ever before, hitting the right people at the right time with the right messaging is crucial for converting. Equally important is tracking every touchpoint along the way to equip sales with the right information to close a deal when the time is right. Marketing automation is a cost-effective solution that can do all of this at once, wrapped in a CRM that tracks ROI by campaign.


From developing custom integrations into your current CRM to setting up custom sales workflows and lead scoring, we make inbound marketing processes simpler and more effective to help Cat dealers bridge the gap between marketing and sales.


What we do:

  • CRM Implementation and Integration
  • Automated Lead to Sales Integrations
  • Contacts Import and Custom Segmentation
  • Marketing Automation Setup
  • Nuture Flows and Marketing Funnels
  • Lead Scoring
  • Custom Dashboards and Reporting
  • Custom Email and Landing Page Templates
  • Ongoing Technical Support


With every creative project we take on, the Snapshot team becomes an ambassador for your brand. We collaborate with you on dynamic creative that speaks your voice, embodies your aesthetic, and grabs your audience’s attention – all built on a firm understanding of your needs and your goals.


What we do:

  • Brand Development
  • Website Design and Landing Pages
  • Email Templates
  • Social Media
  • Digital Media
  • Calendars
  • Marketing and Sales Collateral
  • Infographics
  • Templates
  • The Works


From full rebuilds, custom integrations, marketing landing pages, ROI and quote tools all the way to day-to-day updates, uptime, security and dev ops; Snapshot does it all. Our talented team of full-stack developers is well-versed in both front-end and back-end languages and just about every flavor of syntax you might throw at us.

Our approach to any development project is clean and efficient function, effortless scalability and an interface driven for conversion. Common development engagements are:

  • Website Build
  • Custom Integrations
  • Campaign-Centric Asset Creation (ROI and Quote Tools)
  • Marketing LPs (WP, HubSpot, Pardot, Marketo and the like)
  • Daily Updates
  • Dev Ops (Cyber, DR, Infrastructure and Routing Design)
Web Design to Dev


Video production comes with a broad mix of moving parts—from development and pre-production to production, editing, and distribution—which can seem daunting. Because Snapshot began as a video production shop, our team has the skills, resources, and Cat experience to get the job done right, from product launches to customer appreciation and internal marketing initiatives.

  • On-Location and In-Studio Video Production
  • Explainer, Testimonial, and Documentary Stories
  • 2D & 3D Animation
  • Campaign & Social Content
  • Internal Comms
  • Virtual Productions
  • Broadcast Commercials
  • Livestream
  • Corporate Overview
  • Recruitment


We listen to your needs, hear your challenges, and solve your problems… as partners.

Whether we’re rebuilding a brand identity, developing a website, or creating paid and organic social media strategies, our team focuses on work that’s visually arresting, infused with personality, and consistently sharpened to hit specific goals.


Build on a foundation that's framed for growth.

Find Direction


Grab your audience’s attention, hearts, and minds.

Bring it to Life


Sharpen your online presence so customers come to you.

Get Found

Marketing Automation

Optimize HubSpot to drive growth across your organization.

Measure Success

Recent Work


Case Studies

An Extension
of Your Team

The Core Team

Mark Scrivner


Josh Moquin

VP of Operations

Ben Rigsby


Kate Lipman

Digital Project Manager

Sean Whitmore

Director of Digital

Mike Moyers

Art Director

Bailey Broughton

Account Executive

Ellie Morris

Account Executive

Isabel Jordan

Executive Producer

Israel Thomas

Social Media Manager

Snapshot feels like an extension of our marketing team. They have our best interests at heart and it shows every day in the work that they do for us. They understand that our success is their success.

— Hawthorne Cat

The Snapshot team is responsive, strategic, and reliable. From our website redesign to daily digital tactics, requests are always met in a timely matter and with a positive, can-do attitude! They understand our business and work as a trusted extension of our marketing team.

— Altorfer Cat

We found a true agency partner in team Snapshot. They have been an integral part of Butler’s digital marketing transformation. The guidance, responsiveness, and marketing expertise of the team is amazing!

— Butler Cat

Charles Wilken

EVP, Sales and Accounts

Charles has been in the marketing industry for 25 years, spending 7 of those years as the VP of Marketing for Fabick Cat. Charles joined the Snapshot team in 2019 as the VP of Strategic Growth and leverages his experience with our clients to help them provide solutions that drive results.

Adam Hancock

Account Executive

Bringing a strong digital background to the table, Adam serves his clients with creativity and versatility. Adam thrives when dreaming up the next video concept or innovative solution for his clients.

Casey Splittorf

Director of Strategy & Brand

Casey is the Director of Strategy & Brand for Snapshot. With a background in experiential marketing and advertising, Casey works closely across all teams to developing lasting relationships with our clients by conceptualizing and executing marketing strategies that convert.

Katie McCarton

Account Executive

Kaite is one of Snapshot’s Account Executives who works very closely with our Cat accounts. With a vast industry experience, Katie knows relationships and Cat marketing and works with our clients to understand their business goals and works with our internal teams to execute marketing strategies.

Anthony Price

EVP, Digital

Passionate leader and customer advocate with a proven track record of building high-performing teams and omni-channel growth strategies. Skilled at blending traditional and digital marketing strategies to deliver new customers and enhance brand loyalty. Brings a unique ability to synthesize insights, data, and analytics to develop customer-centric marketing programs that drive financial growth and increase market share.

Ben Rigsby

Co-Found & President

Ben is the President and Co-Founder of Snapshot Interactive. With a background in digital media production, Ben works with the Snapshot team across multiple industry verticles to ensure strategy, creative, and the client experience are on point.

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