Spoiler: yes! As fellow marketers, we hear it all the time...what is the purpose of SEO - do I have to do it? Of course as those marketers, we know the true value of SEO and it's purpose in the process of reaching your prospects and customers at the right time and at the right place. That said, it has always been tricky to tie direct response results to the investment of month over month SEO.
Yes, bounce rate matters. So too does page speed, indexing, meta information...etc. But, at the end of the day, those can be hard "stats" to lean on when talking to the owners of your dealership and backing up the investment in such a channel.
Share a bit about yourself to download the case study and let us show you how we have tied true ROI, conversions, leads and dollars to the investment our clients have made in SEO.
